20070109

Apple and Cingular - Deal Structure?

So Apple has released their iPhone - I am not as interested about the phone
(no 3g means useless for data transfer (Edge is ok, not used in europe though),
as much as how the deal between Apple and Cingular was structured. From my novice perspective i would have said this was the best option for apple… Take a look at monthly growth numbers last 12 months, and once phone was launched the % increase over normal growth they would do a revenue split on (Can’t be pure revenue split on iPhone alone since Cingular receives massive free PR/Branding) . Anyways i am sure we will know very soon how the deal is structured… until then i guess it’s all pure guessing (and yes i have worked in the affiliate industry :) ).

On a separate note, i wonder if they leased iPhone.com since it’s still owned by previous owners from the looks of it.

(I know nothing about running a public company, nor much about how the mobile operators work… Ps. Steve you want to buy iWall.com from me? ;) )

Time Magazine have a great article too

“Jobs’s zealousness about product development— and enforcing his
personal vision—remains as relentless as ever. He keeps Apple’s
management structure unusually flat for a 20,000-person company, so he
can see what’s happening at ground level. There is just one committee
in the whole of Apple, to establish prices. I can’t think of a
comparable company that does no—zero—market research with its
customers. Ironically, Jobs’s personal style could not be more at odds
with the brand he has created. If the motto for Apple’s consumers is
“think different,” the motto for Apple employees is “think like Steve.”

Posted at 7:25 pm,

One Response

  1. Brandy Says:

    Just dropping in to say hello to my nomad friend Martin…..glad to know there is a place where we can find you all of the time.

    Best of Luck!

    Brandy

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