It’s all about the presenter
Anybody who has ever met me and ventured in to the subject of cars will know i am a complete car nut, so i have watched an endless amount of video clips of car tests and reviews. Lately i have taken a bit further interest in these videos than just the cars in the video. Any video search on youtube for any sports car will generate a wide selection of videos which in most cases will keep you glued to the screen for quite a while.
So when i had dinner with a friend the other week who is an engineer at heart and we discussed the subject of car reviews in the media and i explained to him that throughout my viewings i have come to the conclusion that Jeremy Clarkson stands out above everything else he crinched since he believes that he doesn’t always know how to make the most out of the cars, and sometimes just talk plain gibberish.
Anyways i know this post is a bit off, but with HD Cameras coming in at 1000$ or so high quality video will become much more of a commodity but in the end it will always come down to the presenter in the end too (unless it’s a silent production). And as more and more content moves to video format it becomes more clear and clear how unique of a talent there is to presenting something, And once you start moving content from the “written” to the “spoken” you are taking a chance in the sense that it’s no longer “content is king” but there is more factors that gets added weather your content will be successful or not.
Who knows if Jeremy is just this way naturally or he does an “act” - But if he ever wants to leave BBC he can shoot me an email 
Oh yeah since i know it’s mostly web people reading here… Top Gear is supposedly viewed by around 350 million people, does your website get that many visitors? 
During my research in to this subject a bit further i also read about windingroad.com - Which i had visited many times but had no idea it was a digital magazine only, i think it’s a very interesting project, i think they have missed A LOT of things that they could/can do and it will be interesting to see where they head to next, and i can only applaud them for taking the risk.
