Hello Martin

I read a lot of magazines, and i picked up this month’s Vogue to, it’s funny because it’s thicker than the Ikea Catalog (which is the most read yearly publication in the world btw) - The current issue is supposed to be 840 pages thick, it’s so thick i almost tilted on my way home from buying it.
As most people will understand though much of the 840 pages is not written content, but purely advertisements.

Last week i was lucky enough to be able to sit down with a former Editor in Chief and Editor of several of the world’s largest magazines, and i inquired on the subject. He stated Vogue was one of those lucky print publications where the people who bought the issues, bought it largely because of the ads.
And therein lie the beauty of Vogue, most other publications would have their readers raging from the lack of journalistic content compared to the overwhelming amount of ads, but Vogue’s readers seem to be happier the more ads there is, and what was also noted during the discussions was that the cost of buying a full page ad in a 840 page issue would be just as much as buying one if there was fewer pages, which in Vogue’s case means $$$ So i think Anna Wintour is sitting safe for now, so there you have it, this is why i would love to  own Vogue, because it’s simply one of the very few  “mediums” in which the users wants to see ads, oh yeah i wouldn’t mind owning it so all the girls would come and run after me instead of me running after them… but that’s a different story.